S1 E19: Happy Eastah Everyone
Carlisle Massachusetts:
the best road sign around:
https://www.instagram.com/reel/Cpsy_YJgKSB/?igshid=YmMyMTA2M2Y=
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the book community celebrates this latest innovation from PRH:
Chit for Tat: PRH's Ink Love Co-op
4/1/2023
Reflecting the wild popularity of permanent tattoos given at the Independent Publishers Caucus party at Winter Institute 2023 in Seattle in February, Penguin Random House has announced changes in its co-op policy.
As of today, PRH is giving an extra 1% allowance to booksellers for any book-related tattoos offered at events featuring PRH titles. 2% will be given for tattoos that depict specific PRH books. And 3% will be given for tattoos of the PRH logo. Tattoos must be in highly visible locations or at least frequently visible locations. Facial tattoos receive an extra allowance point in addition to the above allowances.
"We're excited about this new promotional idea," the company said in a statement. "These extra, generous allowances reflect the long-term nature of these kinds of promotions."
https://youtu.be/TVuC4f1bTu0
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